2023 - EVENT IDENTITY & WAYFINDING
Supervised by: Selena Repanis
SKIN & MUCK is a retrospective exhibition of Australian photographer Rennie Ellis, exploring his documentation of the taboo, the unexpected and the idiosyncrasies of human behaviour.
The identity captures the feeling of a fleeting, personal moment through movement and blur, reflecting the raw and spontaneous nature of Ellis’ work. Inverted photographs and a vibrant CMYK palette create a visual language that feels energetic, grungy and slightly unfamiliar, drawing the viewer into Ellis’ world.
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INVITATIONThe exhibition invitation arrives flat and can be assembled into a camera-like form. Looking through the cut-out reveals the exhibition information.
MERCHANDISEEach matchbox contains 5 miniature postcards that can be torn off, their size is a reflection of the 35mm film slides Rennie Ellis used in his work. The matchbox itself acts as a metaphor for the controversy sparked by Ellis’ work and the striking of a match symbolises a camera flash.
WAYFINDING SYSTEMThe wayfinding system draws from the visual language of a photographer’s darkroom.