WATERLINES 
IDENTITY
2025 - CAMPAIGN IDENTITY
KYHA STUDIOS

A campaign logo created for KYHA Studio’s Fall 26 collection, Waterlines.

Drawing from the marks left behind as tides rise and fall, I explored movement and connection. Subtle rippling within the typography references the changing nature of water, which I carried through into the printed assets, using clear Scodix over white type to create a tactile, wet-like finish.

I developed the visual identity in collaboration with Walter Scott, Head of Creative.

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Email: rubypreston206@gmail.comInstagram: @rubyprestondesignCopyright 2026 Graphic Designer