2023 - BRAND GUIDELINES
SUPERVISED BY: URIAH GRAYI simplified and condensed their existing elements, ideas and branding to create a well-articulated, concise identity. The logo is bold, recognizable and strong, incorporating the brand name, world and book element. It is also timeless which is key for a charity to remain seen. Even though the elements are solid, the type is still just as legible due to the use of Helvetica Bold. There was a lot of freedom when it came to colour choice because of the simplicity of the design, I opted for vibrant colour pairings that contrast well together and draw attention. Even though the colours are playful, youthful and fun, the identity does not lose its educational and serious nature. The amount of colours was chosen so that there would be versatility when working with other corporations, across applications and campaigns so that World Literacy Foundation can always remain versatile and current, whilst maintaining their strong identity.
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